What is the CVO’s stance on advertising veterinary services?

The CVO's stance on advertising veterinary services emphasizes that advertisements must be truthful, not misleading, and conform to professional standards. This aligns with the ethical obligations of veterinarians to maintain professional integrity and credibility. By requiring advertisements to be factual and in accordance with established standards, the CVO seeks to protect the public from misinformation and uphold the reputation of the veterinary profession. This approach ensures that pet owners receive accurate information about available services and can make informed decisions regarding their animals' care. Maintaining professionalism in advertising helps establish trust between veterinarians and clients, which is crucial for effective veterinary practice.