According to Regulation 1093, how is Marketing defined?

Marketing, as defined in Regulation 1093, encompasses a broader scope than simply selling or advertising. It is fundamentally the activity of promoting services to the public, which implies not only informing potential clients about available services but also creating awareness, generating interest, and ultimately attracting clients. This definition aligns with the general principles of marketing that include various strategies and mediums utilized to communicate value and foster relationships with customers.

The other choices reflect more specific aspects of marketing. Selling veterinary services directly relates closely to the transactional aspect, while the use of social media or paid advertising represents particular methods or channels of promotion. However, they do not capture the full essence of marketing as defined in the regulation, which focuses on the overall activity of promotion rather than limiting it to specific sales or communication tactics. Thus, the correct answer emphasizes the comprehensive nature of marketing that includes various promotional activities targeting the public.